2nd Sep
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Header image: The Burano Kaftan dress by slow fashion brand Lagom
The fashion industry today is a double-edged sword. On one side, it’s a realm of creativity and self-expression. On the other, it’s marred by practices that are detrimental to our planet, exploitative to people, and harmful to our collective well-being. At The Common Ground, we are committed to transforming this narrative by championing sustainable fashion, offered exclusively by designers and women-led businesses that prioritise slow fashion principles.
The allure of fast fashion is undeniable – trendy clothes at unbeatable prices. However, this convenience comes at a steep cost:
1. Environmental Impact: The fast fashion industry is one of the largest polluters in the world. From the vast amounts of water used in production to the toxic chemicals released into our waterways, the environmental footprint is staggering. Additionally, the constant cycle of new trends leads to massive textile waste, with millions of garments ending up in landfills each year.
2. Human Exploitation: Fast fashion thrives on cheap labour. Many garments are produced in factories with poor working conditions, where workers are paid meagre wages and are often subject to unsafe environments. This exploitation undermines the dignity and rights of millions of workers worldwide.
The Multi Bubble chunky knit cardigan by knitwear designer Nicpearcey
3. Well-being and Mental Health: The relentless pressure to keep up with ever-changing trends can have negative impacts on our mental health. It fosters a culture of overconsumption and a sense of never having enough, which can lead to stress and a perpetual dissatisfaction with what we have.
At The Common Ground, we believe in the power of sustainable fashion to make a positive impact. Here’s how:
1. Eco-Friendly Practices: Our featured designers and brands use sustainable materials, ethical production methods, and aim to minimize waste. This not only reduces the environmental footprint but also sets a standard for responsible production.
2. Empowering Women: By focusing on women-led businesses, we are promoting economic empowerment and supporting female entrepreneurs in a traditionally male-dominated industry. This shift is crucial for fostering innovation and equality in fashion.
3. Quality Over Quantity: Slow fashion emphasises quality, durability, and timeless style over fleeting trends. This approach encourages consumers to make thoughtful purchases that last, reducing the cycle of overconsumption.
Magenta Low Heel clogs from independent shoe brand, ThrO'backs by nique
We are excited to announce the launch of our new fashion section on The Common Ground, and we are on the lookout for talented designers and businesswomen who share our vision for a sustainable future. If you are passionate about creating beautiful, eco-friendly fashion and want to be part of a growing community dedicated to making a positive impact, we would love to hear from you at: community@thecommonground.world
The Common Ground is more than just a marketplace – it’s a movement towards a more sustainable and equitable world. As we continue to grow, we remain committed to fostering a community that values sustainability, supports women entrepreneurs, and promotes well-being for all.
Together, we can challenge the status quo, champion sustainable practices, and create a fashion industry that is good for the planet, people, and our collective well-being. Join us in this journey, and let’s make a difference, one stylish and sustainable choice at a time.
Get Involved!
If you are a designer or businesswoman interested in featuring your sustainable fashion on The Common Ground, please reach out to us. We are excited to collaborate with you and showcase your work to our growing community.
Let’s redefine fashion together – sustainably and stylishly.
With warm regards,
The Common Ground Team
